Projects

The 2017 Paris Air Show edition was meant to manifest Arconic’s new brand in the Aerospace industry. BARZILAI created a piece of architecture embodying a dynamic display, communicating Arconic’s excellence in providing innovative solutions for complex technological challenges.
The angled and tipped up wing – structure speaks about aviation, power and cutting-edge technology. Additive displays, aluminum product displays together with minimalist but up to date communication, on this high tech BARZILAI platform enabled Arconic to showcase their message as a world leader in the aerospace industry: Innovation, Engineered.

Arconic’s Chalet, in addition to the booth, was designed to support Arconic’s opinion on how to host visitors on an Air Show. Colors, textures, materials and their composition were set in place, revealing a welcoming and vibrant space to host and interact with important customers and colleagues in the industry. A combination of wood and glass as structural accents along with the Arconic teal color,powerful images and modern design furniture created openness as well as intimacy for all spaces; reception, dining area, lounges, bar and large comfortable meeting rooms.

Soda Stream’s branding and company goals were weaved into the design process presenting SodaStream as a leader in lifestyle, health and innovation. The main theme “More Life in your Water. More Water in your Life” follows throughout the design, from the structure to graphics, materials and running water on a huge Led-Wall resulted an eye catching, fresh, healthy looking and fun booth.

Our aim for IronSource at MWC 2017 was to create a clean, bold and impressive design which highlights the brand and offers an inviting atmosphere to host meetings and entertain guests. The architecture, inspired by an industrial loft “look and feel” is strong and memorable.

Filorga’s glorious products in black, white and red gloriously revealed in the main reception display counter as well as visualized through unique niches and glass displays.

Communicating Beauty and Science, the booth highlighted the brand’s messaging of their high-end technology in the anti-aging medicine industry.

This eye catching design celebrates Smaato’s brand, using company colors and graphics to create a fun and high-spirited tone. Smaato’s rounded shapes and features were used in every aspect of the design with architecture and bold messaging, to increase a strong brand awareness. The booth area was maximized by creating a double-deck, thus drawing the visitors’ eye to the logo from every angle.

Just like their brand, Betradar’s booth was innovative, dynamic, bright, sophisticated and of course – a show-stopper, as an industry leader’s booth should be.

It’s the 2^nd year of our amazing cooperation with Lalique at Maison and Objet in Paris. It’s been a pleasure to take part in the elegant world of a company who has style and prestige embodied in every product and creation. With glossy black and sheer white the chick contrast represents the brand core identity.

Following an extensive re-branding and the creation of Arconic, a complete design overhaul was required for Alcoa’s booth at FIA. The design concept matches the fundamental ideas behind the new brand by using wood and teal blue color accents, and teal glass systems, to convey a message of uniqueness and innovation. The booth, designed in clean and contemporary angular lines which match the new logo, showcases Alcoa’s breakthrough engineering by embodying a vibrant and dynamic display which seems to almost take flight and places the company’s cutting-edge technology center stage.

When designing a booth for a brand that evokes elegance and needs to showcase luxury products, it is a good idea to use monochromatic colors, unique and versatile materials, bespoke displays and specific lighting techniques, as we did for Art & Fragrance for the third year in a row. This year, the core design was kept but the booth was brought up a notch with transparency elements and many double-sided transparent niches, creating enough space for Art & Fragrance’s different brands – Lalique, Jaguar and Parfums Grès Paris, to name a few – to really pop in a chic and sophisticated way.

World-leading expert in dermatology and anti-aging, Merz Aesthetics, and the forefront of aesthetics education, Merz Institute, combined forces for the 2016 Aesthetic & Anti-aging Medicine World Congress in Cannes. The design for Merz Aesthetics, inspired by its new ‘Dust campaign’ combined blasts of color and powder textures using high definition video art and showcasing it’s products, while the Merz Institute side was inspired by the brands natural colors and textures of green mocha and yellow. These two entities were literally under one beautiful banner circumventing the entire stand. The open and free flowing design infused with concrete and other urban-themed elements was a perfect setting for this inviting and impressive endeavor.

Smaato’s rounded shapes and features were used in every aspect of the design – from the furniture to the video-art screens – producing a flowy, spacious and sleek booth. The booth area was maximized by creating two levels and thus drawing the visitors’ eye to the logo from every angle. Using Smaato’s main colors – white and light blue – along with a unique embedded video display, created a well-rounded experience and a true portrayal of the brand’s core of seamless integration and modern innovation.

In celebration of Opera’s new logo and brand identity – the modern architecture represents the Nordic company roots with the usage of classic white with wooden touches. The new branding and colors are used to uplift the design spirit and take it a step further. The open layout is designed to be functional and the space is distributed to best serve the diverse needs and requirements for both professional encounters and passerby visitors. The end result is a powerful and innovative structure which conveys the message of movement technology and art.

This spectacular 355 sqm two-storey structure, attracted many visitors and created a major WOW effect in their hall and the entire ICE show. Effective use of angled shapes, wooden laminate and large amounts of impressive LED effects, combined with innovative Audio Visual solutions, solidified the presence of an industry pioneer.

A brand new concept led the Alcoa/Arconic chalet at FIA to be designed in clean, crisp lines, offering an inviting and vibrant space to mingle, relax and experience the brand in full. The chalet’s different areas – reception, dining space and meeting rooms – all match the accompanying booth, using wood accents, glass and modern furniture, thus creating a contemporary feel and the ultimate environment to cater to customers’ and visitors’ needs.

This elegant and open stand was designed to convey the look and feel of a high end perfume store. The clean white architecture is enhanced by the black glossy profiles. Large clear visuals express the strong Filorga brand.

Clean lines defining every detail of the modern structure, chic and sophisticated, embracing the elegance of the LALIQUE style. A sheer semi-transparent pattern encompasses the outer walls hinting the LALIQUE Universe latent within. Different perspectives and effects come to light when standing in particular angles from the outside, creating fascination and mystery. In the interior, each room is laid out to display the work of art within the LALIQUE brand, placing the products in center stage defining luxury and excellence. High glossy black laminate walls and flooring at the main entrance reflect the crystal ornaments producing a magical scene.

By using a combination of natural elements and materials, this stand represents a simple and refreshing look. The design is a continuation of the theme “stylish rebel” which language is consistent throughout SodaStream stands for 2013.

This distinct, clean and striking design was inspired by the AMS unique brand elements. The design is precise and minimalistic and creates an impressive and welcoming space that stands out and distinguishes AMS as the “Number 1” expert.

The design architecture states a timeless elegance of heritage and lifestyle glorifying the Art & Fragrance brands. Bathed in glossy black and framed by matt bronze details, the exterior boasts a strong and impactful design, leading guests to a pure white interior which is comfortable and exclusive. Visitors are engaged into a world of high luxury, elegance and excellence.

Leveraging Alcoa’s new messaging, the design concept showcases its innovative, lightweight solutions, multimaterial expertise and global reach. Diverse components float atop light boxes to demonstrate the versatile, lightweight nature and its seamless integration. The illuminated, center wall display features key applications to show how Alcoa’s solutions are the DNA behind every aircraft manufactured today.

World-leading expert in dermatology and anti-aging treatments, Merz Aesthetics, showcased its complete portfolio at the 23rd World Congress of Dermatology in Vancouver, Canada. Our design concept was inspired by the layout and ambience of an art gallery. High-definition photos in the space highlight human beauty at every age, reflecting Merz capacity to provide physicians with solutions that achieve visible results. The clean lines and flawless finish of the space exude the high-end aesthetics of a laboratory that is classic and practical, with contemporary accents in lighting and furniture.

Inspiration for this contemporary, sophisticated design came from “tree-inspired” structures in modern architecture. The space is open, functional and clean –the combination of white and wooden surfaces creates a natural and harmonious atmosphere while emphasizing Opera’s brand and identity.

Harmonious shapes and materials reflect Alcoa’s values and objectives, and complement the stand design. White pantone, soft lighting and frosted glass partitions define the chalet’s interiors. The features include full scale board rooms, a lounge bar and reception area to provide dedicated service to visitors. The open-space, glass kitchen sets the stage to host guests in the allocated dining area.

This impressive double-deck stand was a modified version of their previous design to address a new ‘visitors flow’ due to a new hall layout. Repositioning certain elements and the use of diagonal shapes maximize the booths visibility throughout the exhibition hall. The bold but sleek structure complimented the stature of a market leader.

This SodaStream flagship store was designed to create huge overall impact and brand presence. With a monumental 6.5m height, and brand power that could not be missed, passersby entered the stand to see delicious and intriguing products on display. The strength of the message was emphasized in every detail.