Merav’s truest passion is the reason why we’re here today. Channeling her fiery enthusiasm to what she loved most, since childhood, earned her top honors as an Industrial Design graduate. In 2000, Merav founded BARZILAI and under her leadership, the company has become synonymous with powerful brand experiences in the international exhibition industry, touching many industries, from mobile to luxury brands, defense to medical aesthetics. With more than 24 years of experience, Merav brings a distinct, creative eye with a sharp sense of aesthetics that guides every client’s project. She is personally involved in each endeavor, with an exceptional capacity for strong visual interpretation and an air of passion and excellence that reflect her ability to grasp the full picture while tuning into the most intricate details. Merav possesses the innate strength to continually inspire the team to aim high, expand their perception and venture beyond seeming limitations. These very core values have resulted in a track record that reflects the company’s enduring capacity to meet the most demanding design and realization challenges.

Motto:  “It’s not a successful climb, unless you enjoy the ”

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Amicable and charming, Francesco is fluent in five languages and having lived in many countries, has a natural talent for connecting with people of different backgrounds and cultures. A true cosmopolitan! In fact, name any exhibition venue on the planet and he has worked there. While some may live for the destination, Francesco is an avid believer in the importance of the journey, a vision which matches his enduring patience and whole-hearted dedication to exceed clients’ expectations. His Italian roots are undeniable in his aesthetic expression and keen eye for design. Resourceful and solution-oriented, challenges are molded into creative experiences under Francesco’s direction – a trait that is highly valued among colleagues and distinguished clients. The path to fulfilling our objectives matters and Francesco’s positive energy is a source of inspiration that guides our working principles in the field. In 2005, Francesco joined BARZILAI as a business partner, directing the account management team, extending support to global production teams, and has since set the most demanding European standards of quality production and services offered by the company.

Motto:  “The main thing is to keep the main thing the main thing!” 

Emmanuel has a diverse background. He holds an LL.B from the Interdisciplinary Center Herzliya and has an extensive experience working in the high-tech industry. Highly accountable, fearless and passionate, Emmanuel is front and center at BARZILAI, and has a  contagious team spirit. Emmanuel manages clients’ accounts from a wide range of industries, ensuring the launch and integration of new projects into the workflow.

Having done business with clients from the U.S. to China, Emmanuel is in his element working on international assignments, whether in a nearby country or the farthest continent. He is the first to take initiative on a challenge, ensuring the timely and successful delivery of each project.

He has great taste (he’s French) and is fluent in English, French and Hebrew. He draws inspiration from beautiful architecture and fine watchmaking – he is particularly fond of his Hublot watch, gifted by his wife. Emmanuel is passionate about football and is an avid fan of the French national team and Real Madrid.

Motto: Do. Or do not. There is no try.

Shay is dedicated to driving financial success for our organization. With a B.Sc degree in business management from the Hebrew University, he has a passion for numbers and a keen analytical mindset. Shay excels in financial planning, budgeting, and strategic decision-making. In his spare time, Shay enjoys watching football and he is Barcelona’s biggest fan.

Moto: “Wealth with Purpose, Prosperity with Heart.”

Debbie Kay is a seasoned marketing professional and trade show/events  expert with over 20 years of experience in the industry. Her passion lies in working closely with marketing teams to create impactful campaigns, build strong relationships, and deliver exceptional experiences.

Debbie’s journey in the marketing field has been marked by her ability to forge strong connections with clients and partners. Her natural aptitude for building relationships has enabled her to collaborate successfully with various stakeholders, ensuring seamless execution of marketing initiatives and delivering results that exceed expectations.

Introducing Havi, who is our  office and travel manager. Holding a B.A. in American Studies and Literature from Tel Aviv University, Havi combines her cultural understanding with an unwavering attention to detail, ensuring seamless operations in our busy office. Havi creats an organized workplace where everyone feels valued and supported.

Liran graduated from the Inclusive Industrial Design program at Hadassah Academic College in Jerusalem. His design journey began with passion and determination. Throughout his career, he has worked with numerous studios and companies, overseeing diverse products, projects, and exhibitions worldwide. In all aspects of his life, Liran demonstrates unwavering dedication, creativity, and a continuous pursuit of perfection.

Moto:The future belongs to those who believe in the beauty of their dreams. -Eleanor Roosevelt