BARZILAI Exhibition Experts is a global creative powerhouse, dedicated to delivering exceptionally valuable exhibition stand experiences worldwide. We venture beyond design to provide full turnkey solutions and bespoke service for our customers, every step of the way. Our highly experienced team of strategists, creatives and producers, bring uncompromising passion for detail and precision, that transform brilliant ideas and know-how into world-class exhibition spaces.
At BARZILAI we focus on cultivating a culture of constant teamwork, along with processes that harness the creative minds of all our people. We value professional and positive attitude, an entrepreneurial spirit, fun working atmosphere and a commitment to working with inspiring brands so that BARZILAI can deliver work clients recommend to their colleagues and that we are all proud of.
Design on Impact
Creating a world-class stand requires more than just an aesthetic eye. We take the time to really connect with our clients’ objectives, think beyond ordinary, question assumptions and experiment with ideas. This methodology helps us discover, develop and promote optimal solutions, always with the focus on utilizing every bit of space to effectively communicate your unique brand.
Our clients are distinguished leaders committed to delivering breakthrough technology, business solutions and life-changing experiences for millions of customers. We are determined to deliver no less to our clients, which is why connecting with your brand and your people is perhaps our most effective and powerful strategy – and it’s what keeps our bond growing strong.
WE ARE GLOBAL
Global reach is more than just geography – it’s an unstoppable commitment to creating new possibilities – anywhere. Our long-standing experience in the international arena and strong partnerships with production teams worldwide, empower us to deliver proven exhibition excellence, on schedule and within budget, with access to the most up-to-date resources, know-how and expertise that exceed our clients’ expectations.
BARZILAI has a profound understanding of cultures, languages, business practices and traditions, including its own proven tradition of international exhibition excellence. With a global reach exceeding 30 partners, BARZILAI is committed to empowering leading brands through high-impact exhibition spaces, anywhere in the world. Whatever your needs, we don’t make it possible – we make it happen.
- Green 00 Production sites
- Gold 00 Offices
- Blue 00 Strategic partners
- Red 00 Where we work
INDIVIDUALLY - WE ARE UNIQUE
TOGETHER - WE ARE EXTRAORDINARY
Merav Oliva Barzilai
Merav’s truest passion is the reason why we’re here today. Channeling her fiery enthusiasm to what she loved most, since childhood, earned her top honors as an Industrial Design graduate. In 2000, Merav founded BARZILAI and under her leadership, the company has become synonymous with powerful brand experiences in the international exhibition industry, touching many industries, from mobile to luxury brands, defense to medical aesthetics. With more than 24 years of experience, Merav brings a distinct, creative eye with a sharp sense of aesthetics that guides every client’s project. She is personally involved in each endeavor, with an exceptional capacity for strong visual interpretation and an air of passion and excellence that reflect her ability to grasp the full picture while tuning into the most intricate details. Merav possesses the innate strength to continually inspire the team to aim high, expand their perception and venture beyond seeming limitations. These very core values have resulted in a track record that reflects the company’s enduring capacity to meet the most demanding design and realization challenges.
Motto: “It’s not a successful climb, unless you enjoy the journey.”
Key Account Manager
Amicable and charming, Francesco is fluent in five languages and having lived in many countries, has a natural talent for connecting with people of different backgrounds and cultures. A true cosmopolitan! In fact, name any exhibition venue on the planet and he has worked there. While some may live for the destination, Francesco is an avid believer in the importance of the journey, a vision which matches his enduring patience and whole-hearted dedication to exceed clients’ expectations. His Italian roots are undeniable in his aesthetic expression and keen eye for design. Resourceful and solution-oriented, challenges are molded into creative experiences under Francesco’s direction – a trait that is highly valued among colleagues and distinguished clients. The path to fulfilling our objectives matters and Francesco’s positive energy is a source of inspiration that guides our working principles in the field. In 2005, Francesco joined BARZILAI as a business partner, directing the account management team, extending support to global production teams, and has since set the most demanding European standards of quality production and services offered by the company.
Motto: “The main thing is to keep the main thing the main thing!”
Deputy Managing Director
There is a relatively small segment of leaders in the business world; individuals who seem able to build relationships, trust, and rapport with almost anyone as well as able to make connections between people, creating partnerships, alliances, and motivating forward momentum to ‘get things done.’ With an enthusiastic and informal attitude, Amit radiates a sincere passion for delivering clear strategy and enough agility to align the course in a fast pace business environment. Amit holds a BSc in Electronics from the “Technicon”, an MBA from “The College of Management” and certified as “Lean Six Sigma, Black Belt”. He brings more than 25 years of international experience in the field of Management and Business Development, with an impressive track record in large international corporates such as: Microsoft, 3M, and Autodesk.
Throughout it all, Amit has repeatedly proved his ability to lead through diverse and challenging situations. As a Six Sigma Black Belt, he is an excellent agent of change with a track record of accomplishments that include the turnaround of operations; start-up and management of new business facilities as well as creation and launch of new and improved sales and business development programs. By being a “people’s person” Amit strongly believes in teamwork and leading by example in order to bring the company to its paramount objectives.
Motto: “Stay hungry, stay foolish.” (Steve Jobs)
A B.A. graduate in Media & Multimedia Studies and associate degrees in Project Management, Amit brings more than 20 years of international experience in the field of production, planning and management. His rich professional background includes drafting partnership agreements, high-level negotiations, managing technical and creative teams (from lighting to creative media content), exceptional capacity for sophisticated planning and organization. His communication skills and service-oriented approach are well-loved traits among colleagues and clients alike. Amit has led to execution major projects in Israel and around the world including launch of visitor centers for leading brands, television production, opening of public museums, as well as event production for commercial enterprises and government bodies.
Motto: “Don’t worry, be happy.”
Michal has been a part of the BARZILAI team from the get-go and has played an important role in the company’s growth, lending her talents, care and professionalism to setting up the organization’s Finance, Human Resources, Information Technology and Legal departments. The diversity of these roles reflects her multitasking capabilities. Michal is “a force to be reckoned with” when it comes to numbers. Her passion for precision is evident in her love of calculations. She understands what it means when ‘time is of the essence’ and decisions need to be made.
Motto: If you don’t have time to do it right, when will you have time to do it over? ~ John Wooden
Head of Account Management
Ashi holds a BA in Communications and Management and possesses a wealth of global commercial experience. With a German mother, French father, Russian last name and an American accent, he brings even more international culture and flavor to the team. Ashi joined BARZILAI’s sales department in 2011 and has learned first-hand the challenge of attaining a new client. He has since prided himself in investing heavily in client relations. His self-imposed high standards of assistance and client management are exemplary. His capacity for going the extra mile and beyond for colleagues and clients alike, is evident in the many ‘thank you’ notes in his office.
A true family man, Ashi’s greatest loves are his daughters and his favorite way to unwind are his laid-back weekends.
Business Development/Sales Manager
Liron holds an Associate’s degree in Interior Design, and her rich experience has bestowed upon her valuable skills in large-scale event management & administration, marketing strategy and sales execution. She is our official ‘business card’ to our clients – present and potential. Lirons speech skills won her a performance award in South Africa’s Eisteddfod school. She is a go-getter with strong interpersonal skills and a positive attitude. With her background in architecture and design, she is able to intuitively interpret client’s needs and agendas. When she’s not in the great outdoors enjoying nature’s wonders, Liron is on the road, finding inspiration in culture, history and art.
Motto: “If you believe, you can achieve”
While Debbie has been at BARZILAI for five years, she brings almost 20 years of experience in international Marketing Communications and Event Management. Debbie graduated with honors and holds a B.A. in Education and English studies. She has participated in all major exhibitions of various industries worldwide, and in fact, was one of BARZILAI’s customers before joining the team in 2011. Debbie is remarkably driven by the challenges of complex exhibitions and thoroughly enjoys the process of relationship building, the very stepping stones that bring a project to life. She brings a unique, customer-sensitive perspective and bridges the different departments at BARZILAI, from the technical to the operational. Her job may be dynamic but Home and being a mother is where her heart is , close to the sea where she lives, enjoying the ocean and long bike rides.
Motto: “Always remember: you’re braver than you believe, stronger than you seem, and smarter than you think.”
Ido was originally a bit of an outsider to the design and exhibition world, completing his B.A. in Communications and Management; he had to start from the bottom and learn everything about the exhibition world from scratch, through different workshops and seminars. Working as a freelancer for many years, Ido had produced exhibitions and booths for key companies all over the world, also working with BARZILAI for the first time in 2013; after 4 years of collaborations Ido joined BARZILAI full time as a Production Manager, bringing on board great knowledge, plenty of experience in overall production and innovative ideas and techniques. Ido is married and has two kids. His favorite pastime is chilling on the couch with his wife watching TV; he is also a huge foodie, loves to cook and is always on the lookout for the best restaurants wherever he goes.
Studio & Production Manager
Ido’s upbringing was centered around design and production. His parents were a working duo in the field of event production. At a certain stage, a family business formed with Ido and his brother joining the operations of the company. Almost naturally, the inspiration to pursue his studies in interior design took shape and he began a formal education at Shenkar College of Design, specializing in structure and environment. After graduating, Ido was spotted by a trade show design firm and assumed the role of full-scale event management; a one-man-show that spanned everything from design and production to customer relations. Seven years later, Ido altered the course of his professional life and joined Barzilai as production manager and is responsible for the production of all the trade shows and Barzilai’s clients. As studio manager, he also orchestrates the workflow of projects across the organization and under his direction, projects are meticulously designed to flow like clockwork from the get-go. Ido has lived this processes in the family business and understands that this is truly an art in itself. He fully commits himself to the job and thanks to his problem-solving skills, inherent know-how and lifelong experience, all that he touches turns to gold.
Anat directs BARZILAI’s marketing operations and one of her key missions is to strengthen the brand beyond excellence in exhibition design, but as a name that is synonymous with a powerful and globally reached brand. Deriving inspiration from exposure to visual content, Anat is responsible for leading and managing marketing initiatives that drive BARZILAI to successfully meet its brand marketing, revenue, and product placement goals.
Motto: “Learn from the past, plan for the future by focusing on today.”
Coming from an Industrial Design background, Elyashiv is man of creation and handicraft, one who derives pleasure from touching and using different materials and forms in his creations – whether for his home or at work. As a 3D Designer at BARZILAI, Elyashiv is in charge of all the stages in bringing a booth to life, from the very first concept to the final execution. He draws inspiration from many different sources, both architectural, modern and natural. 3 years ago, Elyashiv participated and exhibited at the Jerusalem Festival of Light, showcasing unique lighting fixtures made of recycled glass bottles and wood; an experience that gave him a push to continue with his vision and work. Elyashiv loves being outdoors and spending time with his children, who he says fill him with happiness and give him the energy to continue every day.
Motto: “Form Follows Function” – a term from the Industrial Design world, meaning a beautiful design is worthless if the product is not functional.
Shiri is an interior designer with a degree from HIT (Holon Institute of Technology), and her love for architecture and design is impossible to overlook. Since she knew she wanted to be an interior designer from a very young age, she feels she’s really conquered her dream. As a 3D Designer at BARZILAI, Shiri is in charge of taking ideas and transforming them into reality, cultivating the look and feel of BARZILAI’s booths; to do this, Shiri draws inspiration from all forms of art, architecture and design as well as the small details a client may mention when brainstorming ideas for a booth. When she isn’t being creative at work, you can either find her at her painting easel or at the beach.
Motto: “Creativity takes courage” Henri Matisse
Senior Graphic Designer
Following the completion of her intensive, graphic design studies, Elinor began her career with a decision to specialize in exhibition design. She has excellent interpersonal skills and off hours, she lends her know-how and experience by teaching students of graphic design at an academic and architecture school in Tel Aviv. She is extremely perceptive and persistent in her work approach, and her distinct creativity and fresh new ideas work wonders in preparing our very own marketing materials too. Inspired by the harmonious contrast that nature provides, Elinor believes in the power of small details to transform and impact any given space, and follows the design philosophy of minimal sophistication. These influences can be seen in every project she touches, offering a design language that is subtle yet powerful.
Motto: “Work like a slave; command like a king; create like a god.”
Sales and Business Development
Elad holds a BA in Business Management (Major in Finance) from XX University and an MBA in Marketing. An adventurous wanderer, Elad enjoys the rush of high-impact sports and exploring different cultures through travel, including journeys across China, Europe, and the United States, where he called New York his home for a while. His extensive travels also exposed him to many professional experiences where he worked as Team Leader in the plastic industry and the apparel trading industry, acquiring a wealth of international sales experience. With more than 15 years as an expert in sales direction, Elad brings to the table a unique approach and communication style that resounds with our international clients’ needs.
Motto: “Today I will do what others won’t so tomorrow I can do what others can’t.”
Sales and Business Development
Originally from Mexico, Sergio studied Architecture and Management and gained experience in Sales Development, working both in the finance and art worlds. While studying, he had won several prizes for contemporary art, something which led him to spend a decade in Manhattan. As a Business development & Sales Manager at BARZILAI, his main motivation is connecting the clients and the designers so that ideas are brought to life in the best way possible, with high attention to detail. Sergio loves to travel and he also enjoys building wooden structures at home for his kids and his garden.
Motto: “Don’t call it a dream, call it a plan”
Elinor is a technology and media specialist with a B.A. in Communications and Management, and an M.A. in Information Science from Bar-Ilan University. On any given day, Elinor streamlines the information flow and acts as a liaison for the sales and marketing team. With an eye on events, trends and influencers in the international exhibition arena, she conducts lead generation and scours for golden opportunities through various media channels. With accuracy as her professional mantra, Elinor leaves no room for doubt or the unexpected, applying care and creativity to the most technical of tasks.
Finance Director Assistant
Michal holds a BA in Economics and Management. Michal can be found in her office analyzing charts, reports and statistics on a daily basis. She is a true professional with an in-depth understanding of how to run the organization’s financial engines in a fast-paced environment. Her devotion makes her a real asset to the team.
Motto: “Everybody is a genius. But if you judge a fish by its ability to climb a tree it will live its whole life believing that it is stupid” Albert Einstein.
Administration & Travel Manager
Adi holds a B.A. in industrial design and has also completed three years of graphic design. She is well organized and detail-oriented, and possesses good analytical skills to run day-to-day administrative operations. With the speed of change at BARZILAI, she is always up-to-date on last minute developments. Adi is dedicated to making sure that the team’s journey in-office and en-route to project execution is as seamless and smooth as producing our clients’ exhibition spaces. She is a self-starter and a resourceful – leaving no room for error – and makes sure that we keep it together and on schedule.
Owners Personal Assistant
Yael holds a BA in Behavioral Sciences. Her boundless giving nature and sense of responsibility ensure that daily schedules and priorities of executive management run smoothly and are aligned with the company’s ongoing needs and dynamic deadlines. Her inspiration to be a ‘source of good’ at BARZILAI is rooted in her family values of unity, devotion and reliability, and are reflected in her sense of commitment as ‘right hand’ to Merav and Francesco. Recharging through sports and good music, Yael’s positive energy is relentless and she is always the first to volunteer assistance; in fact, she is also a certified pet therapist who adores animals and nature.
Motto: “Try; at best you’ll succeed.”
CONNECTED BY THE POWER OF
- Art & Fragrance
- Alcoa Aerospace
- Alcoa Defense
- AMS AG
- Bayer HealthCare
- GLOBO PLC
- Kramer Electronics
- Laboratoires FILORGA
- MERZ Aesthetics
- Opera Mediaworks
- Obey Your Body
- RR Sat
- DR. Schwabe
- Syneron Candela
- TAG SYSTEMS