IHA 2013 | Chicago | 200m2
SodaStream’s booth was a true refresher as it is every year on the IHA show floor. Two focal points were designed for this booth: a major bar for demos and purchasing and a main seating lounge decorated with a HUGE SodaStream bottle, emphasizing the brand’s storytelling of health wellness through water. To grab visitor attention and create a buzz, we designed a VR room offering a ‘bottle collecting from the ocean’ game. Outside the room, we placed a large cage of plastic bottles to emphasis the meaning of how many plastic a consumer can save the planet in return of one SodaStream bottle. Better for the environment was not only the message through natural elements, materials and graphics, but it was an actual marketing activity for true visitor engagement and experience.