CASE STUDY | Appsflyer
BACKGROUND
Mobile World Congress Show 2019 | BARCELONA
Size 150m2
If you want to grow your mobile business, you need a robust and top-performing tool to measure and optimize your mobile marketing. AppsFlyer is a world-leading mobile attribution and marketing analytics platform, informing and guiding app marketing teams to make strategic decisions.
The AppsFlyer exhibition team is composed of a group of ambitious and innovative marketing professionals. In this project, we were tasked with the goal of eliciting awed reactions by crafting a mind-blowing exhibition space.
In order to showcase the brand, a ‘brave’ and out of the box decision was made; create a jungle.
CHALLENGE
The challenge was to transform 150-square meter set into a realistic jungle scene. This was not an easy task since
this will be done inside a structured hall with a lot of limitations. The team thought about how they could utilize all of
the visitor’s 5 senses in order for them to have the ultimate customer experience.
The meeting rooms that were part of the space were to be structured and kept within regulations, yet necessary
to be kept open and perceived as part of the jungle scenery. Finding a variety of easy-dry paints as well as light
elements and materials, while maintaining 100% authenticity was challenging yet exciting. We knew exactly what is
needed in order for MWC visitors to experience a jungle-like atmosphere.
“You guys did an amazing job!
Thank you for the hard work
and dedication in pulling
this off.”
SOLUTION
The constructed jungle, comprising of many hazards, dangers and battles, has a “safe zone”, a place where hikers can
be protected and taken care of.
The idea was to create a jungle scene that symbolizes how AppsFlyer work and have the “safe zone” symbolizing
AppsFlyer. AppsFlyer’s brand identity is portrayed as the one place to go to in order to survive and be protected amidst a complex world of data analysis, performance monetization, and overall overwhelming completion.
The eye-catching symmetry of the booth, covered with massive plants and set with heavy stones and authentic
elements from the wild, communicates stability and protection from the “outside world” as well as “survival” in a threatening environment.
AppsFlyer’s team was definitely awestruck when they saw the jungle installation. They held a thoroughly enjoyable and engaging show, and NO ONE at MWC 2019 wanted to miss out on the exciting jungle experience.
FEEDBACK
“BARZILAI Exhibition Experts Team is just fantastic
and they have been working relentlessly over the
past 5 months building this amazing booth you can
see behind me. What I love most about BARZILAI,
is that they really CARE. They care about the small
details and the fine touches of the booth and it
shows. I recommend anyone considering doing an
exhibition booth to speak with them, because to be
honest, they are the best!”
“We are a 1000% satisfied with how they implement everything from A to Z. Their service is top-notch and everyone is very focused on the event and available to us at any time we needed.”
Ⓒ BARZILAI