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L’Oreal Village

EADV 2024 | Amsterdam  | 200sqm |  EADV 2025 | Paris | 200sqm

L’Oréal’s Dermatological Beauty Division brings together leading global brands—Vichy, La Roche-Posay, CeraVe, and L’Oréal Paris—each dedicated to advancing skin health through science-backed innovation. At EADV 2024 + 2025, these brands came together within the L’Oréal Village, a purpose-built space designed to reflect their shared mission while highlighting each brand’s unique identity.

The  Village—an architecturally striking 200 sqm structure featured a cohesive yet modular layout, allowing each brand its own presence within a unified space. Clean lines, premium materials and thoughtfully designed lighting played a key role in defining each brand zone and enhancing the clean, premium feel of the entire space. In addition to the Village, there was a dedicated L’Oréal Redemption Booth—streamlined and purposeful, built to support visitor engagement and platform sign-ups.

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